A Stuffed Bear Turns Sinister in Imaginary Trailer

From the masterminds behind Five Nights at Freddy’s and M3GAN comes the trailer for Blumhouse’s new film Imaginary.

Jessica (DeWanda Wise) moves back into her childhood home with her famil and her youngest step daughter Alice (Pyper Braun) develops an uncomfortable attachment to a stuffed bear named Chauncey that she finds in the basement. In the trailer, we see Alice start playing games with Chauncey that begin playful only to turn sinister. As Alice’s behavior becomes erratic and concerning, Jessica intervenes only to learn that Chauncey is much more than the stuffed toy she believed him to be.

In this trailer we see the personification of a children’s toy, which is a common trope in the horror genre. This stuffed bear is a fresh take on the typical evil force hiding behind dolls, houses, and even a possessed hand. The footage is also eerily (and very fittingly!) soundtracked by The Temptations’ “Just My Imagination (Running Away with Me).”

Imaginary hits theaters March 8, 2024.